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Go online and read any marketing website, and you’ll hear the same
thing – online marketing is the new King of the Castle. Many sites are bold enough to claim that print and physical marketing is a dead aspect of marketing that is outdated and unnecessary.

Unfortunately for these people, they couldn’t be further from the truth.

The reality is that brochures and other print media are still an absolute essential to any multi-tiered marketing campaign. Managing a successful online marketing strategy is critical – no doubt about that. But if you’re ignoring the power of face-to-face marketing alongside physical media, you’re shooting yourself in the foot.

Print Brochures in the Digital Age

Here are just a few reasons why print brochures are still extraordinarily important in marketing:

• Versatility
In most cases, online marketing will direct you to a Facebook page, a Twitter handle or similar social media. While the inevitable goal of these pages is to direct to a main website, in most cases Facebook or Twitter is what leads see first. And let’s be honest – the pages generally all look
the same.

Physical brochures allow a versatility to design more creatively. They can serve as the first exposure to your business or brand – and be much more dynamic and attention-grabbing than a social media page.

• Introduction to a Marketing Kit
Marketing kits are still the industry standard for showing the press and other outlets what your brand is all about. And what better way to introduce your brand than through a creatively designed
print brochure?

A brochure will outline all the major components of who you are and what you do. It’s the perfect way to give readers a first look at what your marketing kit contains.

• Easy, Physical Access to Information
A print brochure is a hands-on way to give leads all the critical details of your business. When a lead has your brochure, they don’t need to go searching for you online. Instead, they know who you are, what you do – and how to get in touch with you.

• Affordable Cost
Finally, you can enjoy a print brochure and similar physical marketing materials at an affordable cost. Depending on your requirements and the amount you order, you can even get brochures that look great and leave a strong impact for pennies on the dollar.

Succeeding in Marketing – on All Fronts

The resonating benefit of a physical brochure is clear the moment you set it down on a desk. With a well-designed brochure outlining your company’s benefits (with an easy-to-find call-to-action with a phone number or website), you’re ahead of most other marketers.
Ignoring the age-old benefit of print brochures only achieves one thing for you: it limits your overall marketing reach and prevents you from reaching your full potential. You need physical marketing right alongside online marketing. When these come together, you get a robust strategy that meets all your leads no matter where they are.

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