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As Christmas is fast approaching, it is the time of year to give back a little something extra to your clients and customers. The festive season is a brilliant way to highlight your appreciation and gratitude you feel towards the people who have helped your business this year, furthermore, it is a perfect reminder to your customers and clients that you not only exist, but you have made the effort to stay in touch. Increasing your brand’s awareness and spreading your own seasonal message of best wishes will keep you in the minds of your customers as the New Year begins.

Christmas gifts are a superb marketing opportunity; branded gift sets, branded cards, branded merchandise- these are all on the list of marketable possibilities for your business. You will not need to worry about whether or not this form of marketing can appear pushy and invasive, for your thankful gesture works as a win-win for your company- you get some end of year marketing of your brand and your customers receive free gifts and positivity! It is also important to remember that when sending these promotional gifts, make sure you are inventive and creative with your product, for example, include tangible items so your customers can keep hold of your brand, cementing your company in their environment. 

Being able to say thank you is one thing, yet having a gift as a physical object of your appreciation is a much different thing. The saying “actions speak louder than words” could not be more accurate in this scenario- what better way to say thank you than by sending branded Christmas gifts to your staff, suppliers and clients? Not only are you able to properly communicate your thank you, but the individuals on the receiving end of your gifts will be able to feel your appreciation and understand your commitment to them. 

Reconnecting with clients and demonstrating your open line of contact is another factor that has a lasting effect on Christmas gifts. Let’s say some of your clients only use your services once or twice a year, by sending your branded Christmas merch you are able to reconnect with them, promoting your business’s loyalty to customers and to re-open your relationship with them which can lead on to future business!

So, this festive season have a think about how branded Christmas gifts can positively impact your business. Get creative and inventive with ideas and have fun discussing with teams the kind of gifts you would like to receive! In these compromising and unsure times, gifts are able to offer a helping hand to those who may feel isolated- it might just make someone’s year.


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