Your merchandising stands as a template for your business. Having a strong brand theme throughout all your marketing platforms really demonstrates how much of an attention to detail you possess. The appearance of your product is the most important part of merchandising, furthermore, taking time to think of where the placement of your product should be is another brilliant example of highlighting your attention to detail. Letting customers and clients see your creative side through your merchandising is a great introduction to your business and what you stand for.
When approaching merchandising, make sure you understand how important it is! The look and aesthetic of your business not only attracts new customers, but it is also able to; increase impulse sales and have current customers buy more. Consumers spend most of their time making their decision based on the look of a product, it has been a pattern in purchase for many years. Determining floor layouts is the kind of detail you need to think about when merchandising, for you are presenting your product to customers who will be analysing every aspect of your business.
So, the number one thing that will make or break your merchandising efforts? Attention to detail. Customers are able to detect sloppy design and layouts, picking up on these red flags is the highest cause of turning new business away! So take time to get your merchandising in check, be thorough and detailed- for cutting corners can cut out customers.